The Level 3 Workshop
You type one line into a black screen. Claude builds the whole thing.
A 2-day, hands-on workshop in Singapore. I hand you the exact Claude system behind my 4,000–6,000-like posts — and the skill to build funnels, web apps and tools yourself, without writing a single line of code.
Apply for a Seat →I read every application myself. Small room on purpose.
For months, the same question kept landing in my DMs:
"Joel — how are you doing this with Claude?"
They mean the posts. LinkedIn posts doing four, five, six thousand reactions each — and well over 150,000 impressions apiece. Built not from a chat box, but from somewhere most people in this city have never opened.
4,008 reactions
3,907 reactions
Two of them. Hundreds of reposts each. The same system you'll build in this room.
DMs · The framework requests
People started asking for the framework behind it.
Names blurred. The pattern is consistent — everyone assumes it's just ChatGPT. It isn't.
Piyush Gupta followed. Former CEO of DBS Bank. Chairman of SMU. When someone at that level pays attention to your posts, the content is doing its job.
I didn't write those in a chat box.
I don't use Claude the way most people use it.
Most of us open Claude, type a question, read the answer, copy what we need, and close the tab. Ask, answer, copy, close. It's useful — but it's a search engine that talks back. If that's how you use it, you're running maybe a tenth of what's sitting in front of you.
Those posts came from somewhere else. A place most people in this city have never opened. Once you see it, you can't unsee it.
$ claude
✓ Claude Code running. Type your instruction in plain English.
> Build me a landing page for the workshop. Clean, high-conversion, mobile-first.
… Claude builds it. You review. You iterate. Done before lunch.
Most people never get past Level 2.
There are really three levels to how people use Claude. Two of them are a tenth of the power. The third is where you build.
The browser tab. You ask, it answers. You copy, you close. A search engine that talks back.
It sees your files. Lives on your machine. Still ask-and-answer. Still a tenth of the power.
The terminal. The one that builds. Pages, apps, tools, research — anything you can describe in plain English.
Where you're going →The viral posts came out of Level 3: Claude on the terminal, set up to study what had already worked for me, learn how I actually write, and draft in my voice at volume. Not a prompt you copy off Twitter — a system that runs.
From asking to building.
This isn't a feature or a trick. It's a shift in how you work — and it's the whole reason this room exists.
You walk in asking Claude for answers. You walk out building with it.
Same person. A completely different operator.
Your Level 3 Operating System — plus seven assets to prove it runs.*
The seven things you'll build aren't seven separate deliverables. They ladder up to one product: a complete, repeatable way of building with Claude, set up and running on your own machine. Not a folder of notes — a working system you own that turns "I have an idea" into "it's built" on demand.
Deep market and competitor research, pulled from the open web into a clean strategy doc.
Normally: a consultant, or your weekendA live landing page on a real URL — the kind you'd put an ad behind. Shipped on Day 1.
Normally: a freelancer and a week of waitingA working web app — quiz, calculator, lead tool, or funnel mechanism. Functioning, not a mockup.
Normally: an agency and three weeksClaude set up to write in your voice — the same content system behind the viral LinkedIn posts, running and ready.
Wire Claude into repeatable, multi-step workflows — research, draft, publish — that run on command instead of by hand.
Normally: a developer and a stack of subscriptionsClaude Code installed and configured, with the Skills and connections you'll actually use already in place.
So on Monday you can build any of it again, on your own, without us.
That's a year of briefs, freelancers and agencies — built in two days. But the assets aren't the point — they're proof your engine runs.
* Course contents subject to change.
Hands on the keyboard the whole way.
No lecture hall. No watching slides. Two days of building your actual stuff.
This is not a coding workshop.
It's not a coding bootcamp, and it's not a "vibe coding" workshop where you tinker with apps for the novelty of it. You won't learn to program, and you won't need to.
You direct. You say what you want in plain English; Claude does the technical part. You're the client with the vision and the taste; Claude is the builder who never sleeps.
Everything we make over the two days is the real stuff your business runs on — pages, tools, content, research — built by you, without a developer and without learning to code.
Two people who use this every day,
from opposite ends of it.
This isn't a webinar, and it isn't a hall of 200 people watching slides. For two days you're in a small room, working directly with me and my team — on your business, with your offers, not toy examples.
Over 20 years in performance marketing. I've scaled small ad budgets into eight-figure results, built and sold an app business for eight figures, and held a place in ClickBank's Platinum program — the top 1% of vendors — for 15 years.
I'm not an AI guru. I'm an operator who builds and sells, and I use Claude Code on the terminal because it gave me back the time and money I was losing to freelancers and agencies. The viral posts are the most visible result.
15+ years building software for SMEs, and founder of Superfastech — a Singapore consultancy that ships custom apps, AI agents, and automation for clients across healthcare, education, finance and prop trading.
He runs Claude Code in production every day — on his laptop, on a VPS, even from his phone over tmux. He designs multi-agent coding architectures and uses the exact terminal workflow you'll learn in this room to ship client work every week.
Between us, you get both halves: how to turn this into real marketing results, and how to actually build and ship the software behind them.
I keep the room small on purpose.
Every seat is by application.
I read each one and approve the group myself — partly because hands-on help doesn't scale past a small group, and partly because a content edge only works while few people have it.
- ✓You run a real business or do real marketing, and you've got something to point this at on Monday.
- ✓You already use Claude or ChatGPT and can feel there's more there.
- ✓You want to build, not just consume.
- ✓You'll be in the room for two days with your hands on the keyboard.
- ✕You want it done for you.
- ✕You're after a cheap intro AI course — this isn't that.
- ✕You're hoping to become a developer or learn to code.
- ✕You collect trainings and never use them.
- ✕You're here to repackage the strategy and sell it on.
The offer, plain and clear.
30-day guarantee: do the work across both days and don't walk out with real assets built and the system running, tell me within 30 days and I'll refund you in full.
Do the work across both days and don't walk out with real assets built and the system running — tell me within 30 days and I'll refund you in full. No questions, no hard feelings.
You don't leave with one asset — you leave able to build them yourself, any time, without a developer or an agency.
Here's how it works: you apply below, I read every application myself, and if it's a fit I send you the payment link and the details for the group setup call. If it isn't, I'll tell you straight — no hard feelings.
If you're comfortable where you are,
there's no need to apply.
Asking Claude questions, briefing out the building, posting and hoping — that's a perfectly fine way to work.
But if you've been wondering how the posts happen, and you'd rather build than wait — the two days do one specific thing:
They move you from Level 1 to Level 3 — from asking Claude to building with it — with me and my team beside you the whole way.
That's the before and after. Everything else is detail.
15 seats. By application. Closes Friday 7 August 2026 or when full.
If the seats are still open, you can still apply. I'll read it and get back to you directly.
Apply for a Seat →P.S. — Seats are limited to 15 and it's by application, mainly because the help is hands-on and the room has to stay small. Applications close on Friday 7 August 2026, or when the seats fill. If they're still open, you can still apply.
What you'll need to bring: a reliable laptop with at least 16GB of RAM, and a paid Claude Max plan — not the free plan. The free tier can't keep up with two days of real building. That's the only tool cost outside the workshop fee; the terminal itself is free.