For non-technical marketers & business owners · Singapore

The Level 3 Workshop

You type one line into a black screen. Claude builds the whole thing.

A 2-day, hands-on workshop in Singapore. I hand you the exact Claude system behind my 4,000–6,000-like posts — and the skill to build landing pages, web apps and tools yourself, without writing a single line of code.

2 days, hands-on
20 seats · By application
Central Singapore · Lunch provided
18 – 19 July 2026
Apply for a Seat →

I read every application myself. Small room on purpose.

Social proof · The posts that started the questions

For months, the same question kept landing in my DMs:
"Joel — how are you doing this with Claude?"

They mean the posts. LinkedIn posts doing four, five, six thousand reactions each — and well over 150,000 impressions apiece. Built not from a chat box, but from somewhere most people in this city have never opened.

Viral LinkedIn post — 4,008 reactions, 154,327 impressions
154,327 Impressions
4,008 reactions
Viral LinkedIn post — 3,907 reactions, 182,864 impressions
182,864 Impressions
3,907 reactions

Two of them. Hundreds of reposts each. The same system you'll build in this room.


DMs · The framework requests

People started asking for the framework behind it.

Names blurred. The pattern is consistent — everyone assumes it's just ChatGPT. It isn't.

DM: asking how Joel researches and chooses who to feature
Asking about the research process
DM: asking for the framework
Asking for "your framework"
DM: creative-agency founder impressed by the posts
Creative-agency founder
And then someone you'd recognise noticed Piyush Gupta — former CEO of DBS Bank and Chairman of SMU — followed Joel after the posts

Piyush Gupta followed. Former CEO of DBS Bank. Chairman of SMU. When someone at that level pays attention to your posts, the content is doing its job.

The honest answer

I didn't write those in a chat box.
I don't use Claude the way most people use it.

Most of us open Claude, type a question, read the answer, copy what we need, and close the tab. Ask, answer, copy, close. It's useful — but it's a search engine that talks back. If that's how you use it, you're running maybe a tenth of what's sitting in front of you.

Those posts came from somewhere else. A place most people in this city have never opened. Once you see it, you can't unsee it.

# The place most people never go.
$ claude
✓ Claude Code running. Type your instruction in plain English.
> Build me a landing page for the workshop. Clean, high-conversion, mobile-first.
… Claude builds it. You review. You iterate. Done before lunch.
The three levels of Claude use

Most people never get past Level 2.

There are really three levels to how people use Claude. Two of them are a tenth of the power. The third is where you build.

Level 1
The Web

The browser tab. You ask, it answers. You copy, you close. A search engine that talks back.

Level 2
Desktop App

It sees your files. Lives on your machine. Still ask-and-answer. Still a tenth of the power.

Level 3
Claude Code

The terminal. The one that builds. Pages, apps, tools, research — anything you can describe in plain English.

Where you're going →

The viral posts came out of Level 3: Claude on the terminal, set up to study what had already worked for me, learn how I actually write, and draft in my voice at volume. Not a prompt you copy off Twitter — a system that runs.

The real shift

From asking to building.

This isn't a feature or a trick. It's a shift in how you work — and it's the whole reason this room exists.

Right now · Level 1
Landing page idea → write a brief → wait → half-right draft → wait again → a week before it's live
A quiz or calculator → ask for a quote → wince → quietly move it to the someday list
Content → open Claude → get generic mush → paste something that sounds like everyone else's AI
The terminal — the black screen — you've never opened it. Looks like it belongs to developers.
After two days · Level 3
Landing page idea → describe it to Claude → watch it build → "change the headline" → live the same afternoon
The quiz funnel you'd have paid thousands and waited weeks for — you build yourself before lunch
Content written in your voice — the exact system behind the viral posts — running on your own machine
The black screen is now the first place you go when you have an idea

You walk in asking Claude for answers. You walk out building with it.
Same person. A completely different operator.

The one thing you walk out with

Your Level 3 Operating System — plus six assets to prove it runs.*

The six things you'll build aren't six separate deliverables. They ladder up to one product: a complete, repeatable way of building with Claude, set up and running on your own machine. Not a folder of notes — a working system you own that turns "I have an idea" into "it's built" on demand.

Deliverable 01
A live landing page

On a real URL. The kind you'd put an ad behind. Shipped on Day 1.

Normally: a freelancer and a week of waiting
Deliverable 02
A working web app

A quiz, a calculator, a lead tool, or a funnel mechanism. Functioning, not a mockup.

Normally: an agency and three weeks
Deliverable 03
Your content system

Claude set up to write in your voice. The same workflow behind the viral LinkedIn posts — running and ready.

Deliverable 04
A market research report

A real competitor or market, pulled from the open web into a clean strategy doc.

Normally: a consultant, or your weekend
Deliverable 05
Your terminal, fully set up

Claude Code installed and configured, with the Skills and connections you'll actually use already in place.

Deliverable 06
A repeatable process, written down

So on Monday you can build any of it again, on your own, without us.

That's a year of briefs, freelancers and agencies — built in two days. But the assets aren't the point — they're proof your engine runs.

* Course contents subject to change.

How the two days run

Hands on the keyboard the whole way.

No lecture hall. No watching slides. Two days of building your actual stuff.

Before the workshop
The Group Setup Call (required)
A short group Zoom where the whole cohort installs the terminal and gets Claude Code running — together, before Day 1.
You arrive on Day 1 ready to build — nobody loses the morning to troubleshooting.
Day 1 · Sat 18 July
From Asking to Building
Learn the core skill: how to direct Claude on the terminal, review what it built, and iterate in seconds — not days.
By end of Day 1 you'll have built and shipped a live landing page on a real URL. The biggest shift in the room. Done on Day 1.
Day 2 · Sun 19 July
The Full Range — Level 3 as a Working Tool, Not a Party Trick
Build a web app — quiz, calculator, or funnel mechanism.
Run a real market-and-competitor research job.
Set up the content system that writes in your voice.
Turn everything into a process you can repeat on Monday, without us.
Both days: 9am – 5pm · Central Singapore · Lunch provided

This is not a coding workshop.

It's not a coding bootcamp, and it's not a "vibe coding" workshop where you tinker with apps for the novelty of it. You won't learn to program, and you won't need to.

You direct. You say what you want in plain English; Claude does the technical part. You're the client with the vision and the taste; Claude is the builder who never sleeps.

Everything we make over the two days is the real stuff your business runs on — pages, tools, content, research — built by you, without a developer and without learning to code.

You're not watching a course. You're working with us.

Two people who use this every day,
from opposite ends of it.

This isn't a webinar, and it isn't a hall of 200 people watching slides. For two days you're in a small room, working directly with me and my team — on your business, with your offers, not toy examples.

Joel Chue — The Operator
Joel
The Operator

Over 20 years in performance marketing. I've scaled small ad budgets into eight-figure results, built and sold an app business for eight figures, and held a place in ClickBank's Platinum program — the top 1% of vendors — for 15 years.

I'm not an AI guru. I'm an operator who builds and sells, and I use Claude Code on the terminal because it gave me back the time and money I was losing to freelancers and agencies. The viral posts are the most visible result.

ClickBank Platinum · 15 Years Two-time 2 Comma Club 8-Figure Exit H.K. Lau Award 2023 Tech in Asia · Vulcan Post
Yong — The Builder
Yong
The Builder

15+ years building software for SMEs, and founder of Superfastech — a Singapore consultancy that ships custom apps, AI agents, and automation for clients across healthcare, education, finance and prop trading.

He runs Claude Code in production every day — on his laptop, on a VPS, even from his phone over tmux. He designs multi-agent coding architectures and uses the exact terminal workflow you'll learn in this room to ship client work every week.

Founder · Superfastech 15+ Years Software Dev Multi-Agent Architecture Builds in Production Daily

Between us, you get both halves: how to turn this into real marketing results, and how to actually build and ship the software behind them.

Who this is for

I keep the room small on purpose.
Every seat is by application.

I read each one and approve the group myself — partly because hands-on help doesn't scale past a small group, and partly because a content edge only works while few people have it.

Apply if:
  • You run a real business or do real marketing, and you've got something to point this at on Monday.
  • You already use Claude or ChatGPT and can feel there's more there.
  • You want to build, not just consume.
  • You'll be in the room for two days with your hands on the keyboard.
Don't apply if:
  • You want it done for you.
  • You're after a cheap intro AI course — this isn't that.
  • You're hoping to become a developer or learn to code.
  • You collect trainings and never use them.
  • You're here to repackage the strategy and sell it on.
The details

The offer, plain and clear.

Level 3 — A 2-Day Claude Code Workshop · Singapore
The Level 3 Workshop
By application · 20 seats · Includes the group setup call and both full days
📅 Sat 18 – Sun 19 July 2026
📍 Central Singapore
⏰ 9am – 5pm both days
🍱 Lunch provided
20 seats · By application
Claude Max plan required
Apply for a Seat →

30-day guarantee: do the work across both days and don't walk out with real assets built and the system running, tell me within 30 days and I'll refund you in full.

The 30-Day Build Guarantee

Do the work across both days and don't walk out with real assets built and the system running — tell me within 30 days and I'll refund you in full. No questions, no hard feelings.

You don't leave with one asset — you leave able to build them yourself, any time, without a developer or an agency.

Here's how it works: you apply below, I read every application myself, and if it's a fit I send you the payment link and the details for the group setup call. If it isn't, I'll tell you straight — no hard feelings.

Apply for a Seat →

The decision

If you're comfortable where you are,
there's no need to apply.

Asking Claude questions, briefing out the building, posting and hoping — that's a perfectly fine way to work.

But if you've been wondering how the posts happen, and you'd rather build than wait — the two days do one specific thing:

They move you from Level 1 to Level 3 — from asking Claude to building with it — with me and my team beside you the whole way.

That's the before and after. Everything else is detail.

Apply for a Seat →
Joel Chue Joel Chue · The Operator
Yong Yong · The Builder

20 seats. By application. Closes Friday 3 July 2026 or when full.

If the seats are still open, you can still apply. I'll read it and get back to you directly.

Apply for a Seat →

P.S. — Seats are limited to 20 and it's by application, mainly because the help is hands-on and the room has to stay small. Applications close on Friday 3 July 2026, or when the seats fill. If they're still open, you can still apply.

What you'll need to bring: a reliable laptop with at least 16GB of RAM, and a paid Claude Max plan — not the free plan. The free tier can't keep up with two days of real building. That's the only tool cost outside the workshop fee; the terminal itself is free.